GROBOGAN KULTURA: AN INTEGRATED DIGITAL PLATFORM FOR THE ADVANCEMENT OF CULTURAL TOURISM AND LOCAL MSMEs

Abstract

Grobogan Regency has significant potential in the fields of cultural tourism and Micro, Small, and Medium Enterprises (MSMEs). However, the optimization of these sectors is still constrained by several challenges, such as limited access to tourism information, the lack of integration between tourist destinations and local MSME products, and the underutilization of digital technology for regional economic promotion. These issues can reduce the quality of tourists’ experiences and limit economic opportunities for local communities. To address these challenges, this study proposes “GROBOGAN KULTURA,” an integrated digital platform designed to connect cultural tourism information with the local MSME ecosystem through a single access point. The platform is developed using a Management Information System approach based on the concept of smart tourism. The proposed system incorporates several technologies, including a Geographic Information Systems (GIS), digital MSME catalogs, location-based recommendation features, and a monitoring dashboard for stakeholders Based on the simulation results and requirements analysis, the platform is expected to improve access to tourism information, expand the market reach of MSMEs, and strengthen collaboration between the tourism and creative economy sectors. In addition to serving tourists, the system also provides recorded data that can support local government decision-making through a data-driven approach. Therefore, GROBOGAN KULTURA is expected to become a digital transformation prototype that supports the preservation of cultural tourism while empowering MSMEs in a sustainable manner.